To build purchasing, commerce, and marketing experiences that deliver WOW to our customers at scale; and have the capacity to provide support of 100x times our current portfolio.


  1. We Deliver WOW Through Customer Service.
    • Our mission is never complete until the customer says “WOW!”
    We provide the best customer service experience our clients have ever had.
    We find ways ways to give back. Pay it Forward.
  1. We Have Relentlessly High Standards. Being Normal Sucks.
    • We are pioneers – always curious, seeks to invent and innovate to be better and faster.
    We are always learning and self-improving. Constant improvement.
    We embrace and drive change.
    We are involved and responsive.
    We are humble.
    • Your actions should make the company proud.
    • We hire and develop the best people. (We hire people that are better than us.)
  1. We Are Passionate. Committed in Heart and Mind. 
    • Passion to Think Big.
    • Passion to move and take action. Fast is better than slow.
    • Passion to be creative, innovate, and take risks.
    • Passion to deliver results / exceeding expectations.
    • Passion to win. Great just isn’t good enough.
  1. We are One Team. Build a Positive Team and Family Spirit.
    • Do what you want as long as it doesn’t decrease productivity.
    • We work smarter, not harder.
    • We collaborate to find the best solutions.
    • We evolve immediately.
    • We have FUN.
  1. We have the Backbone and Courage to be Open and Agree to Disagree.
    • We build open and honest relationships by communicating and finding new ways to grow our company and each other.
    • No BS.
    • We encourage a healthy debate and differences of opinion.
    • Once a decision is determined, we commit  to it wholly.
  1. We Accept and Delegate Responsibility.
    • We deliver our very best in all we do, holding ourselves accountable for results.
    • We operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdotes differ. No task is beneath us.
    • We take ownership. Be a “no ego” doer.
    • We ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.
  1. We Recognize that Profitability is Essential to Our Future Success.
    • We create wealth through profits and growth.
    • We are frugal and cost-conscious without sacrificing quality.
    • We do more with less. Constraints breed resourcefulness, self-sufficiency and invention. There are no extra points for growing in headcount, budget size or fixed expense.
    • We are focused on data driven results. We collect data. If you cannot measure it, you cannot manage it.